A streaming service would allow anyone access to "Sunday Ticket" without the additional restriction of having to switch one's pay-TV provider to DirecTV. The satellite-TV provider allows customers to stream "Sunday Ticket" without becoming a DirecTV customer only if they live in areas where they don't have access to DirecTV. The NFL may be able to significantly expand the audience for "Sunday Ticket" by separating the product from DirecTV. That way, the company could recoup some of its losses by collecting monthly pay-TV fees during the NFL season and its seven-month-long offseason. Still, DirecTV was willing to use "Sunday Ticket" as a loss leader if it turned subscribers into year-long satellite-TV customers. Executives at DirecTV and its majority owner AT&T have argued that "Sunday Ticket" has become increasingly diluted over the years as the NFL removes Sunday games and adds Thursday, Saturday and Monday Night games. DirecTV has averaged closer to 2 million "Sunday Ticket" subscribers for many years, according to a person familiar with the matter. At its current $300 price point, DirecTV would need 5 million subscribers to break even. The satellite TV provider also now offers "Sunday Ticket" as a component of its "Choice," "Ultimate," and "Premier" pay-TV packages.ĭirecTV has lost money on "Sunday Ticket" for many years. NBCUniversal's Peacock is not expected to bid for the rights, according to a person familiar with the matter.ĭirecTV is still considering its options but may not have the balance sheet to compete with Amazon or Apple, whose market valuations are close to or above $2 trillion, two of the people said.ĭirecTV has paid about $1.5 billion per year for "Sunday Ticket" for the past seven seasons and currently charges about $300 for the package as an add-on. The Information news site reported that Apple has also expressed interest in the package. ESPN Chairman Jimmy Pitaro told Bloomberg this week that "Sunday Ticket" is "an incredibly valuable product" and acknowledged that Disney has had exploratory conversations with the league. The NFL currently owns both NFL Network and NFL RedZone.Īmazon has competition for the Sunday game rights. Goodell also suggested to CNBC that the league is looking for one strategic partner to acquire not only "Sunday Ticket" rights but to also invest in NFL Network, which airs NFL content all year, and NFL RedZone, which shows live footage of game action when teams are close to scoring touchdowns.
NFL Commissioner Roger Goodell told CNBC on Wednesday the out-of-market Sunday game package "maybe will be more attractive on a digital platform" as streaming platforms continue to add subscribers at the expense of traditional pay-television. Personal Loans for 670 Credit Score or Lower
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